What is more sophisticated than a glass of whiskey and a cigar on a cold winter’s night? Or more relaxing than a whisky on the rocks as you watch the ocean waves crash on the beach?

“Whisky” is the Old Irish word for “water of life.” I think they hit the nail on the head with that description, don’t you think?

Our Mission at Whisky Watch

To make the delights of whisky accessible to everyone, regardless of price range, taste, or experience.

Our Purpose

Our goal is to unveil the secrets of whisky and dispel the myth that it’s a drink for only a select few. No matter where you are or what beverage you prefer, you can enjoy the delights of some of the finest alcohol in the world. You just have to know where to look.

Our Values

Accessibility: Whisky is a drink that people either love or think they hate. Whether you love it or are just misinformed, it’s a confusing and dense beverage to understand. We want to make finding and enjoying new bottles as easy as possible. No matter your budget, palate, or history it’s all within reach!

Discovery: We want to take you on a journey with us. Learn and discover new whiskies, new facts, new recipes just as our contributors are doing every day! You can never know too much about the “water of life.”

Passion: Everyone who writes for us fell in love with whisky. We want to share our passion with you in each and every article you read.

Authenticity: Our team is dedicated to creating honest reviews and assessments of every bottle they try. You want to know what we really think of Jack Daniels? We’ll tell you.

About the Founder

Whisky has the reputation of being either too expensive or too harsh to drink.

When I was in college, I thought that too. Until one day I tried a Balvenie, then a Lagavulin, then a Highland Park…and suddenly I knew I loved whisky. There was no way around it.

A year or so later, my roommate came home one night and announced, “I’ve decided I’m going to learn to like whisky!”

She slammed a new bottle on the table.

Not whisky. It was spiced rum.

I looked at her. Looked at the bottle. Looked back at her. Her explanation: “I know I hate Jack Daniels, but I figured getting a brown alcohol is all the same, right?”

Needless to say, I had my work cut out for me.

In teaching her (and a few others in my life) I slowly expanded my own palate and my own collection of “favorite” bottles.

And I realized there is a lot of misinformation out there about whisky.

There are a lot of people who want to try it, but don’t know where to start.

Or people who already love it, but are stuck getting the same 3 bottles over and over again.

That’s why Whisky Watch is here. To help novices take that first step. And to help our connoisseur readers discover the bottle of their dreams.

What Makes Whisky Watch Stand Out?

We know there are so many whisky sites out there on the internet. That can make finding answers to your whisky questions particularly difficult. Whisky Watch is tailored specifically towards its audience…you!

You are inundated with sites that are either too vague or too specific. You’re bogged down by extraneous details you never wanted (C’mon, I just want to know what to get for the family Christmas party!).

Or you’re scrolling through sites with truncated bullet points that don’t actually answer your questions. (Can I substitute bourbon for rye?)

But here at Whisky Watch we cater to everyone. Our articles provide an in-depth look at any topic you want, but we also simplify our key points so you don’t have to read a novel every time you want a bottle to pair with your steak.

Not Just Reviews

Here at Whisky Watch we aren’t just reviewing assorted bottles you’ve never heard of and giving you opinions you’ll forget about as soon as you get to the store.

Of course, we have reviews. Our contributors will share personal stories and taste-testings about every bottle they try.

But we’ll also share

  • Tidbits on history
  • Details on whisky-making
  • Excellent food pairing suggestions
  • Bottle comparisons
  • Cocktail recipes
  • Price suggestions
  • Even holiday gift ideas

The little details that make understanding whisky and enjoying your new favorite glass that much more immersive!

We’re Also Learning with You

Our contributors love their whisky, we can’t deny that.

But we chose our team very carefully. These are people who never stop learning about whisky. They don’t know every bottle, every technique, every tip.

But they are on a mission to learn as much as possible. And they’ll be sharing their own journeys with you.

Each article you read will be expertly researched and as our contributors try a new bottle for the first time, so will you! You’ll be gaining their experiences to help you in your search.